The objective of the starter/brooding period (0 to 10 days of age) is to establish good appetite and achieve maximum early growth. The target is to achieve a seven-day body weight of 170 g or above. Broiler Starter should be given for ten days. The Starter represents a small proportion of the total feed cost and decisions on Starter formulation should be based on performance and profitability rather than cost. The digestible amino acid levels in the feed are important aspects and must be considered when purchasing feed. In wheat-feeding areas the use of some maize may be beneficial. Total fat levels should be kept low (<5%) and saturated fats should be avoided, especially in combination with wheat.